Those silly marketers are at it again. Just when you think you're safe from another one of those annoying ads that pop up when you just want to (insert here just about anything you do these days) they've get you again. Now, the great minds that have wasted 30 seconds of your life before you can watch videos on youtube bring you..... advertising in ebooks. All I wanted for Christmas this year was a Kindle so that I can enjoy reading thousands of books from one device. It sounded so great to me at the time. Now, I'm worried that in between chapters of Telling Lies by Paul Ekman, I'll find myself being pitched some new Axe spray that will make women want me. Apparently advertising in books isn't new and has been tried before. I'm glad I don't remember that. Forrester Research figures that the ebook business is at just a few million dollars shy of a billion dollar business this year alone. Hearing this makes it understandable that marketers would love to advertise in this booming market. With the capabilities to tailor ads for what books a person reads and update the ads so they'll never be outdated is just frightening to me. The last place I ever want to see an ad is in the middle of a book. So, I'm going to pretend that I'm having a nightmare and none of this is actually real. I still want my Kindle.
[Source: The Wall Street Journal ]
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