Volkswagen has been one of the most iconic car manufacturers in the world. What do you think of when you hear the word Volkswagen? I personally think of a German engineered and tuned car that is made for driving on the autobahn. VW is planning on changing that idea. The next iteration of the VW Jetta that will be sold in the U.S. won't be made for cruising down the autobahn. VW is recreating the car with Americans in mind. With more room in the car as well as a cheaper price, VW is hoping to take a larger portion of the US car market and this is where they are beginning.
The only problem is that VW might lose their core market due to the fact they are transitioning their German tuned cars to cheaper more Americanized vehicles. I have personally like the German made VW's because they are very fine tuned and sophisticated cars compared to what we've been used to in the American car market. But, even if VW dumbs down their cars for the US market I feel that the company will sell even more cars. Their idea will spark more sales but I can't believe that they will meet their goal of being the world's largest car maker by 2018. I just hope that VW keeps its core market in mind and keeps on churning out Golf GTIs and Jetta GLIs for some fun driving.
[Source: Wall Street Journal ]
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